Business Concept & Marketing

This is training session #2 associated with the 2017-18 Wells Fargo Business Plan Competition. Anyone is welcome to attend, even if you missed session #1. During this session you will learn how to take your business concept and determine if it is feasible based on our economic environment today. You will learn the definition of marketing, how to identify your true market, learn the importance of market research and how to apply it to a marketing plan. This session will include guest speaker, Michelle Pollina, a marketing consultant.